The United Nations Office on Drugs and Crime today appointed Her Royal Highness Princess Bajrakitiyabha Mahidol of Thailand as Goodwill Ambassador on the Rule of Law for Southeast Asia to raise the profile of, and support for, development efforts that address the impact of crime on society, and that contribute to justice reform. HRH Princess Mahidol has supported UNODC efforts in the region over recent years, increasing visibility and mobilizing partnerships, most recently promoting the 2030 United Nations Sustainable Development Agenda.